Official FX Partner become a Platinum Partner with new deal agreed.
Brentford Football Club are pleased to announce that IFX Payments has strengthened its relationship with The Bees to become an Official Platinum Partner ahead of the 2021/22 Premier League season.
An Official Club Supplier since 2018, IFX has signed an enhanced three-year partnership which sees the specialist foreign exchange fintech company become a Platinum Partner and the Club’s ‘Official FX Partner’.
IFX Payments, are a dynamic technology led organisation with an extensive global reach, serving a growing range of corporate and private clients throughout the UK, Europe, the Middle East and Australasia. The brand and the Club share common values around innovation, technology and data and work closely on FX requirements on an ongoing basis.
As part of its offering, IFX have built a frictionless and complete digital payments experience that removes the burden of managing complex payment processes afforded by the traditional banks and empowers businesses to realise their true potential by focusing on the things that really matter. Their flagship platform ‘ibanq’ is a B2B multi-currency, virtual IBAN account integrated directly into their foreign exchange services and global payments network, allowing corporates to maintain, manage and distribute funds in up to 39 currencies from one single account.
As a Platinum Partner IFX’s logo will appear across matchday and non-matchday assets, including marketing activation and ticketing rights, across all 19 Premier League home games, starting on Friday 13 August when The Bees welcome London neighbours Arsenal to Brentford Community Stadium, broadcast live on Sky Sports.
James Parkinson, Brentford FC Commercial Director, said: “IFX has been a longstanding supporter of the Club, and we’re grateful to Will, Nick, Simon and the whole team for their continued support. The IFX business is going from strength to strength, and we’re thrilled to build on our relationship at this important time in journeys. Foreign exchange is a complex area and we’re pleased to have IFX’s expertise on our side”
Will Marwick, IFX Payments CEO, added: "We are thrilled to be strengthening our partnership with Brentford F.C. ahead of their inaugural Premier League campaign and support them in the next chapter of their success. We see much of our own values reflected throughout the Club in its approach to tech innovation and striving for the highest standards by way of delivering quality to its fans. We look forward to cheering on the team and are certain The Bees will go from strength to strength."
